Globalization is the process by which nations, cultures, and people worldwide become more connected to each other, despite boundaries of physical space. Globalization is increased and enhanced by digital development and increased development of internet infrastructure. Increased communications between far displaced people leads to greater trade and commercial convergence and international flow of media technologies and content.
Globalization leads to increased hybridization in the international marketplace. This means that the interaction between two or more cultures leads to a new culture combining elements of both. Hybridization is influenced by globalization due to increased communication between cultures and leads to hybridized media products as commercial powers attempt to utilize successful formulas in new environments.
A good example of hybridization in media for use toward a global audience is the ad campaigns used by McDonalds. These ads are modified and shown in many nations using many languages and advertising various fast food products sold in different countries. They aim to bind people in differing cultures to a common brand through their designed hybridization of advertising.
10 International McDonald's ads: http://www.mentalfloss.com/blogs/archives/56240
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